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Information Design: Project 2_Infographic Video Animation

3 February 2025 - 23 MArch 2025

CHONG CHENG TAO (0371072)
Information Design | Bachelor of Design in Creative Media | Taylor's University
Project 2: Infographic Video Animation

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INSTRUCTIONS

This is the Module Information Booklet for this module: 


Project 2_Infographic Video Animation


TIME FRAME: WEEK 01 - WEEK 07
DEADLINE: WEEK 07
INSTRUCTION:
Based on FLIP group topic research, produce a basic video animation.

DESCRIPTION: 
Using a processed design framework, you will now produce an infographic report to present the given information to a ‘target audience’ with the purpose of:

1. Creating awareness (such as Global Warming, Recycle, etc.)

2. Explaining a process (such as "how to" video)

3. Defining a concept (such as "What is Fast Fashion", "What is Color Wheel", etc.)

Any time based media and software using photography, vector imagery.

Design Considerations:
● Organization Principles – LATCH and Content Organization
● Aesthetic Principles – Animation principles
● Cognitive Principles – Principles of visualization

Output Expectation:
The presentation must be deliberated on, consider each assessment rubric of sorts to your final outcome:
● Show causality
● Multivariate graphics and visuals
● Integrate word number and images
● Content count
● Within eyesight
● Use multiple charts
● Do not de-quantify


REQUIREMENT:
Video resolution: 1920px x 1080px HD (min 1.5 mins max 3 mins)

SUBMISSION:
1. A ± 3 minute animated infographic uploaded into YouTube (unlisted)

2. Digital compilation into your Google Drive Folder

3. Online posts in your E-portfolio as your reflective studies(Please attach the E-Portfolio link here for submission.)

MARK: 40%

Idea

We have choose the theme of "Habitable Planet", which is inspired by the video, What Makes A Planet Habitable by Science ABC II

Topic selection

In this project, we are aiming to break down what makes a planet habitable, explore the conditions needed for life, and look at some of the most promising planets beyond our solar system. 

We think that this is both an interesting and educational topic. There is some obvious drawbacks from the original video which we can improve. 

Video analysis


Task Delegation & Roles

We seperated out role and set up timeline for this project: 

Pre-Production

1. Research Team: 
  • Responsible for gathering, analyzing, and organizing relevant information to support the project’s development.
  • Ensure the accuracy and relevance of the informationi.
  • Provides data to guide the illustration, animation, and overall creative direction.
  • Member:
    • Nabil
    • Cheng Tao
    • Riyan
2. Illustrator Team:
  • Responsible for sketching, refining, and finalizing the visual elements.
  • Ensure the consistency and quality of the visual design.
  • In charge of defining the overall art direction (e.g. art style, color palette, typography)
  • Member: 
    • Aidina 
    • Aidai
    • Eddie
    • Kieran

3. Animator Team
  • Responsible for animating visual elements, typography, and content to enhance engagement and storytelling.
  • Ensures consistency in motion, maintaining smooth transitions, timing, and visual coherence throughout the video.
  • Member: 
    • Cheng Tao
    • Chenxu
    • Riyan
    • Nabil
4. Voice-acting Team
  • Responsible for delivering voice performances that bring characters and dialogue to life.
  • Ensures clear pronunciation, appropriate tone, and emotional expression to match the project's style and intent.
  • Member: 
    • Eddie
Post-Production

1. Editing Team:
  • Responsible in adjusting the timing, delivery and pacing of the overall video to enhance the audiance's experience. 
  • Responsible in adding subtitle and final refinement. 
  • Member: 
    • Nabil
2. SFX Team:
  • Responsible in adding suitable sound effect and msuic to enhance the audiance's experience
  • Member: 
    • Riyan


Timeline




Objectives
  1. Explain the concept of habitable planet in a simple and engaging way
  2. Discuss the essential conditions for life
  3. Educate and enhance interest of audeince in astronomy and science
Target Audience
  1. Student & educator
  2. Science enthusiast
  3. Space lover
Research
The research is divided into 5 main part, which are the main content of our video: 
  1. Using current issues/trends as intro (e.g. Mars migration/colonization)
  2. Brief introduction to the concept
  3. Characteristics of habitable planets
  4. Main factors contribute to making a planet habitable
  5. 5 Potential Earth like Planets
*The final version is edited due to duration issue.

Research content
Proposal

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Weekly Progress

Week 1:

In this week, we have decided the topic "Could We Find Another Earth ?". The illustrator team have come out with a few concept art as the initial art direction.

Mascot sketches by illustration team


Week 2:

This week, we have conducted research on the main content of the project, focusing on gathering relevant information, analyzing key themes, and identifying essential visual elements that will be usded in the project. 


Week 3:

In this week, we have completed a brief storyboard.


We digitized the selected mascot design in vector. 

Mascot
 

Week 4:

We are further refining the art direction by making key decisions on the color palette, video style, and voice-over approach. This process involves exploring various visual aesthetics to ensure consistency and alignment with the project's theme. 

Additionally, we are evaluating different video styles, such as animation techniques and pacing, to enhance storytelling and audience engagement. 

Here is the used animation techniques used consistenly in AE: 
  • Time Remapping
    • Enable Time Remapping → LoopOut ("cycle")
    • Create looop animation. 
  • Wiggles
    • xWiggle = 50;
    • yWiggle = 10; 
    • speed = 1.5;
    • x = value[0] + Math.sin(time * speed) * xWiggle;
    • y = value[1] + Math.cos(time * speed) * yWiggle;
    • [x, y];
    • Keeping the elements in motion and dynamic. 
  • Pop out
    • amp = 8; // Bounce intensity
    • freq = 3; // Bounce speed
    • decay = 5; // How fast it settles
    • s = 40; // Default scale
    • t = time - inPoint;
    • p = s + amp * Math.sin(freq * t * 2 * Math.PI) / Math.exp(decay * t);
    • [p, p]
    • Making the key elements stand out and capturing audiences' attention.
  • Animated grain effect
    • Shape layers + mask
    • Effect → Roughen Edges → Random Seed (Create animated grain)
    • Effect → Fill (Change color of grain)
Roughen edges effect

For the voice-over, we are considering cheerful and lively tone, delivery, and narration style. 

For color palette, we use bright purple and dark blue to capture a space, neon and dynamic vibe. 

Color Palette

A few screen designs as main art direction:  

Screen design

We plan the do the video in a broadcast/streaming style, which mean the mascot will guide the audience throught the content. This approach ensure the video have a consistent art style and visual cohesion. 

Besides, it simplifies the animation process, and the importantly enhance audience engagement by providing a more immersive way in deliver information. 

Video composition


Week 5:

In this week, we have done the illustration and graphics we needed for the videos. 
Icons

Graphs & Data

Planets



Earth-like planet


Besides, we have our script and voice over done in this week.

Voice over

Script

Week 6:

Animation was done in this week, we proceeded to finalize the video by adding subtitle, music and sound effect. 

Animation
Animation


Week 7:

In the final week, we double checked the video quality. We adjusted the pacing of the video by editing out some unnessary part.  

Final Submission

G7 Team 1_Could We Find Another Earth ?


FEEDBACK

Week 3: 
  • Proceed with the selected topic.

Week 5: 
  • Finish the script and voice over first, animate the elements based on the dubbing. 
  • Make the background loops. 
Week 6: 
  • Make the intro less complicated. 
Week 7:
  • Overall, the video is good. 
  • The looping background make the video looks consistent. 
  • Try to make a shorter version (like trailer) , considered the user experience of the video

REFLECTIONS

To be honest, this project is quite challenging as it requires a combination of multiple skills, including motion graphics, illustration, and research. A brief understanding on each aspects are needed, I'm glad I have been paying attention on each of it in the past semesters, so I'm not strange to the process. 

In my opinion, this project make me realize the important of T-shaped skills/individual, which each individual has broad understanding and uniquely positioned to contribute beyond their primary roles. It is significant to distribute tasks to the right person in order to execute the project effectively.  

Balancing these aspects while maintaining a cohesive and engaging visual narrative is no easy task. Another key challenge is determining the right pacing for the video to keep the audience engaged throughout. If the pacing is too slow, viewers may lose interest, while a pace that is too fast could make the information difficult to absorb.
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