Art Direction: Exercise 1

22 September 2025 - 23 December 2025

CHONG CHENG TAO (0371072)

Art Direction | Bachelor of Design in Creative Media | Taylor's University

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List

• INSTRUCTIONS
• FEEDBACK
• REFLECTION

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INSTRUCTIONS

This is the Module Information Booklet for this module: 

• Exercise 1: Analyzing Art Direction Practices in Creative Company

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Exercise 1

The company we select is Shephard Maldives, a creative agency based on Maldives. We gain valuable insights by having a conversation with the executive creative director, Mo and videographer, Lau. 

Fig 1.1 Interveiw with Shephard Maldives

Interveiw questions:

Fig 1.2 Interveiw questions

Link to interview response

Fig 1.3 Exercise writing

Fig 1.4 Art Direction Exercise Slides

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FEEDBACK

Week 4

• Ensure the selected agency is aligned with the project objectives. 

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REFLECTIONS

This was a valuable exercise in understanding how the creative industry operates in a real professional context. I really appreciate Mo and Lau for giving us the opportunity to have an open conversation with them from an industry perspective. Hearing their experiences helped bridge the gap between what we learn in class and how things actually function in professional practice.

One particularly interesting takeaway was the discussion on cultural differences between Malaysia and the Maldives within the creative industry. These differences influence not only working styles and communication, but also how creative decisions are made and valued. It broadened my perspective on how design and creativity are shaped by local context, and reminded me that working in the industry requires cultural awareness in addition to technical and creative skills.