DPI Project 2: DOUBLE EXPOSURE & POSTER DESIGN

3 June 2024- 14 June 2024

CHONG CHENG TAO (0371072)

Digital Photography & Imaging  | Bachelor of Design in Creative Media | Taylor's University

Project 2: Double Exposure

List

• LECTURES
• TUTORIAL
• PRACTICLE
• REFLECTION

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This is the Module Information Booklet for this module: 

 

Project 2A: Double Exposure Exercise
Project 2B : Poster Design

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LECTURES

Week 7:

Double exposure refers to merging multiple images. the goal is to make the design surreal and emotional. They usually feature sihouette. 

1. Using the Tlit-Shift Effect

Filter> Blur Gallery> Tlit -Shift

Fig 1.7.1 Tlit-Shift Effect

2.Create Fake Reflection

This add interesting textures to a double exposure photography. This effect can be achieve by seperating window photo. 

Fig 1.7.2 Fake Reflection

3. Experiment with simple portraits and details textured. 

Combining something plain with something complicated to achieve a balanced resulted.

Fig 1.7.3  Portraits and details textured. 

4. Convert the design to Black & White 

Limit the colour using will strengthen the emotion in the double- exposure images. It gives a valuable feeling.

Fig 1.7.4 Black & White

5. Work with sihouette

Sihouette can be used to create unique composite images. 

Fig 1.7.5 Sihouette

6. Pick two random photo.

Random doesn't mean it's not meaningful. Sometimes, it may led to great feedback and creative growth. 

Fig 1.7.6 Random photos

7. Make simple objects look fascinating.

Take photos of different objects and try to transform it into something else.This technique will enhance our imagination. 

Fig 1.7.7 Simple objects

8. Use Shadow

Shadows are as effective as sihouettes in this genre. It's simple to be achieved and usually gave fascinating result

Fig 1.7.8 Shadow

Blending modes is an experiemental process as it is hard to predict the results, more attempt need to be conducted to achieve an ideal design.

These are the catagories of blending modes. 

Fig 1.7.9 Blend mode groups

There are some modes that are commonly used, which are Multiply, Screen, Overlay and Soft Light. 

Fig 1.7.10 Commonly used blend mdoes

Guide guide to Blending Mode

1. Select the Layer 1 to be on top of the Background 
2. Go to the Blending Modes option
3. Select “Screen”
4. As a result, all of the pixels on Layer 1 will be selected as Screen blending mode.

Week 9:

Realism v.s. Surrealism

Realism: 

• Takes subject matters of the ordinary and common world which we call "reality." It almost always takes a non-exotic and non-extraordinary subject matter and theme. 

Surrealism: 

• Cultural movement focused on type of arts to express about the artist’s idea themselves.
• It explores the subconscious mind, with subject matters concentrating on dream-images and often aims to distort the ordinary and what we call reality
• Surrealism defies logic. Dreams and the workings of the subconscious mind inspire surrealistic art filled with strange images and bizarre juxtapositions.

The Great Masturbator - Salvador Dali

Criteria while createing Surrealism artworks:

• Dream-like scenes and symbolic images
• Unexpected, illogical juxtapositions
• Bizarre assemblages of ordinary objects
• Primitive or child-like designs

To create Surrealism artworks:

1. Sketch: Draw the vision and idea out roughly. Don't finesse any details yet, but just lay out key points.
2. Find reference: Gathering reference that directly relate to the idea.

Mindset during creation:

1. "Does this look real ?": When surrealism is compelling enough that it seems believable, it works best; nonetheless, people are aware that the presented subject matter is fictional and not real.
2. Make it happen to the best of your ability: Try to tackle a difficult task will teach us the abilities that we need for the next time.

Week 10:

Mr Fauzi gave briefing regarding the TISDC 2024 Poster Competition. We need to create a poster poster design composition using elements of photography, typography and vector graphics.  

Catogery: Visual Design 

Theme: Equality

Size Format: A1 (300dpi)

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TUTORIAL

Week 7: 

In this exercise, the accuracy of clipping mask is important, which it affects the final result. 

Quick way to mask out character:

1. Click W for Object Selection/Quick Selection/Magic Wand tools

2. Click “Select Subject” at Option bar

3. Click “Select and Mask” at Option bar

After that, under Select & Mask> View Mode> Select Overlay, adjust Opacity. Select Refine Edge Tools, adjust the size and hardness of the brush, brush the hair to adjust the mask.

Fig 2.7.1 Refine Edge Tools

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PRACTICAL

Project 2A: Double Exposure Exercise: 

We were given some pictures for this exercise. 

I follow the tutorial video to mask out the character.

Fig 3.1.1 Mask out character

After that, I put the elements inside.

Fig 3.1.2 

I use brush tool with low hardness to erase some clipping mask area of the forest.

Fig 3.1.3 Erase clipping mask area

Fig 3.1.4 Result

I use Level adjustemnt layer to adjust the contrast of the photo

Fig 3.1.5 Level adjustment layer

Later, I put other elements inside. 

Fig 3.1.6

Lastly, I applied the gradient

Fig 3.1.7 W7-Double Exposure Exercise

My Own Double Exposure Photo:

My idea for this exericise is nuclear disaster. Sunflowers are often planted after nuclear disasters due to their ability to absorb and accumulate certain radioactive isotopes and heavy metals from the soil. Thus, I think it is a suitable to use the technic of double exposure to fuse nuclear power plant and sunflower into one image. 

This is my own picture:

Fig 3.2.1 My own picture

I crop the picture and adjust it by using Black & White and Brightness/Contrast adjustment layer.

Fig 3.2.2 Piture after cropping

These are the elements used:

Fig 3.2.3 Nuclear power plant

Fig 3.2.3 Sunflower

Fig 3.2.4 Flower field

Fig 3.2.5 Caution signs

I use layer mask and refine edge tools to insert the images. The focus point will be the sunflower, while the nuclear power plant image is flipped horiontally.

Fig 3.2.6 Initial Composition

Later, I try to insert the caustion signs and some flower fields behind the sunflower. I also adjust the brightness and contrast of the sunflower by using adjustment layer.

Fig 3.2.7 Final Composition

I use two different colour gradient for the sunflower+caution signs and the nuclear power plant. The sunflower+caution signs' gradient has more hues of colours to grab the viewer's attention. On the otherhand, I use a two-toned gradient for the nuclear power plant to further increase the contrast with the sunflower.  For the flower field, I retains the original colour and decrease the saturation. 

Fig 3.2.8 Gradient for sunflower and caution signs

Fig 3.2.9 Gradient for nuclear power plant

Fig 3.2.8 Result

I add some noise effect to the sunflower and half-tones effect to the nuclear power plant. 

Fig 3.2.9 Noise effect

Fig 3.2.10 Half-toned effect

Fig 3.2.11 W7-My Own Double Exposure Photo

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Project 2B : Poster Design

TISDC 2024 POSTER COMPETITION
CATEGORY: VISUAL DESIGN
THEME: EQUALITY
SIZE FORMAT: A1 (300dpi)

Throughtout my research, I found out that space allocation for farmed fish is crucial for the health and welfare of the fish. Fish often live in complex social groups, they use tools and exhibit signs of anxiety and pain. However, fish are treated like commodities by the fishing industry.

In the factory farm industry, fish suffer for up to two years in water that has high levels of ammonia and nitrates. Besides, the lack of legal protection results in widespread inhumane practices, where fish are subjected to overcrowded conditions, rough handling, and brutal slaughter methods. Fish farming often involves confining fish in small, cramped spaces that lead to stress, disease, and poor overall health.

My idea for this project will be limited and overcrowded space for farmed fish. 

These are some reference images and poster references:

Fig 3.3.1 Reference image for fish

Fig 3.3.2 Three poster references

These are my sketches before the poster design:

I want to show the idea of overcrowded \, thus I used blockes to metaphor teh limited space for farmed fish. Besides, I purposely block some words in the poster to show this idea too.

I used blocks to represent the limited space available to farmed fish. Words and images are strategically blocked, visually demonstrating the overcrowding these fish experience. The blocked words symbolize how the fish's natural behaviors, health, and well-being are compromised due to their restricted environment.

Fig 3.3.3 Sketch 1 & 2

Fig 3.3.4 Progress 1 & 2

Mr Fytullah wanted me to proceed with the first idea, which shows more visual impact than the second idea.  In the lecture, Mr Fauzi suggested us to further study the refernece we choose and not to over changing the composition. This is because the over changing usually result in a messy composition.

Fig 3.3.5 "OVERCROWDED", final poster design

Title: OVERCROWDED

Summary:

 In fish farming, space allocation is crucial for the health and welfare of the fish. Typically, each fish is given between 0.2 to 0.3 m³ of water to thrive. This lead to stress, disease, and poor overall health for farmed fish.This link to the concept of equality, emphasizing that all living beings deserve adequate space and conditions to thrive. This poster is aiming to spread this awareness and support sustainable fish farming.

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REFLECTION

Throughtout this project, I have a basic understanding on double exposure effect and it's function. Initially, the concept seemed straightforward, but as I delved into the exercise, I realized the creativity required to produce a visually ideal double exposure image. On the other hand, the poster design gave an opportunity to expand my idea from the last semester.