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Typography: Final Compilation & Reflection

Date: 22 April 2024- 23 July 2024

CHONG CHENG TAO (0371072)
Typography | Bachelor of Design in Creative Media | Taylor's University
Final Compilation & Reflection

LISTS





SUBMISSIONS

Task 1/ Exercise 1: Type Expression

Week 1- Week 3

Fig 1.1 Final Type Expression (JPG) Week 3


 Fig 1.2 Final Type Expression (PDF), Week 3


Fig 1.3 Animated Type Expression "CRASH" (GIF), Week 5




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Task 1/ Exercise 2: Type Formatting

Week 4 - Week 5
Fig 1.4 Text Formatting Design (JPG)


Fig 1.6 Text Formatting Design (PDF)


Fig 1.7 Text Formatting Design with Grid (JPG)


Fig 1.8 Text Formatting Design with Grid (PDF)


Formatting Details:
HEAD LINE
Font/s: ITC New Baskerville Std Bold Italic (Headline), ITC New Baskerville Std Roman (Subheadline), ITC New Baskerville Std Bold (Byline)
Type Size/s: 86 pt (Drop Cap), 54 pt (Headline), 36 pt (Subheadline), 14pt (Byline)
Leading: 103.2 pt (Drop Cap), 64.8 pt (Headline), 44 pt (Subheadline), 16.8 pt (Byline)
Paragraph spacing:-

BODY
Font/s: Univers LT Std 55 Roman
Typ Size: 8pt, 20pt (Drop Cap), 9pt (Caption)
Leading: 11 pt
Paragraph spacing: 11 pt
Characters per-line: 45
Alignment: Left aligned
Margins: 12.7 mm top+left + right, 50mm bottom
Columns: 3
Gutter: 4.233mm 



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Task 2/ Typography Expression & Communication

Week 6- Week 7

Fig 2.1 Editorial Text Formatting Design (JPEG)


Fig 2.2 Editorial Text Formatting Design (PDF)


Fig 2.3 Editorial Text Formatting with Grid (JPEG)


Fig 2.4 Editorial Text Formatting Design with Grid (PDF)

Formatting Details:

Layout Design:

Font/s: Univers LT Std 67 Bold Condensed, Futura Std Bold, Futura Std Book 
Type Size/s: 135 pt ("Bauhaus"), 48 pt ("Modern"), 40 pt ("The Role Of & Culture"), 33pt ("Thought on")
Leading:-
Paragraph spacing:-


Head Line:

Font/s: Futura Std Bold 
Type Size/s: 14 pt
Leading: 14 pt
Paragraph spacing:-

Body:

Font/s: Univers LT Std 55 Roman
Typ Size: 9 pt, 19 pt (Drop Cap)
Leading: 11 pt
Paragraph spacing: 11 pt
Characters per-line: 55
Alignment: Left aligned
Margins: 12.7 mm
Columns: 2
Gutter: 5 mm 


Task 3/ Type Design & Communication

Week 8- Week 10

Download font here: UnBridge 

Fig 3.1 Screen grab in FontlLab


Fig 3.2 Type Design "UnBridge"(JPG)


Fig 3.3 Type Design "UnBridge" (PDF)

Type Information:

  • Ascender: 815 pt
  • x-height: 785 pt
  • Median: 500 pt
  • Baseline: 0 pt
  • Descender: -30pt

Fig 3.4 Final Poster Design (JPG)


Fig 3.5 Final Poster Design (PDF)

REFLECTION

Experience:

Throughout these modules, I had the opportunity to explore various aspects of typography. It's a rare opportunity for me to engage in hands-on exercises and learned historical contexts, which enriched my understanding and creativity in typography. The Adobe InDesign tutorial allowed me to learn more practical skills, such as setting up margins, selecting typefaces, and utilizing grid systems, significantly enhancing my aesthetic and design sense. These experiences enhanced my skills and appreciation for the art and functionality of typography. Some of the exercise indeed frustrated and time consuming due to the complexity, completing them bought me a immense of satisfaction.

Observation:

Before taking this module, I had never paid much attention to typography in my everyday life. However, as the course progressed, I began to observe and appreciate typography-related designs around me, such as posters, advertisements, and sign baord. I started noticing the intricacies of font choices, text formatting, and layout structures. This habit has allowed enhance my design sense escpecially composition. By analyzing the professional designs, I have been able to apply similar principles to my own work, further enhancing my understanding and skills in typography. This shift in perspective has not only improved my design capabilities but also increase my appreciation for the powerful role of typography in design. 

Findings:

The further reading section allowed me to absorb various kinds of knowledge, significantly improving my understanding of typography. I discovered that my sensitivity towards type, words, and text has significantly increased. I'm able to explore and utilise different typeface in my own work now, brought me a big improvement in my work. This deeper understanding has enabled me to make more interesting and creative choices, enhancing the visual appeal and effectiveness of my work. By integrating the insights gained from these readings, I have developed a more nuanced approach to typography, which has positively impacted my overall design skills and aesthetic sensibility.



THE END
MUST APPRECIATION TO ALL MY LECTURERS AND FRIENDS







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