Advanced Typography_Final Compilation & Reflection

23 September 2024 - 17 December 2024

CHONG CHENG TAO (0371072)

Advanced Typography | Bachelor of Design in Creative Media | Taylor's University

Final Compilation & Reflection

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List

• Task 1: Typographic Systems &  Type & Play
• Exercise 1_Typographic System
• Exercise 2_ Type & Play
• Task 2: Key Artwork & Collateral
• Task 2A: Key Artwork
• Task 2B: Collateral
• Task 3: Type Application and Exploration

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SUBMISSION

Task 1: Exercise 1_Typographic System

Fig 1.1.1 Final Axial System (JPEG) (3/10/2024, week 3)

Fig 1.1.2 Final Radial System (JPEG) (3/10/2024, week 3)

Fig 1.1.3 Final Dilatational System (JPEG) (3/10/2024, week 3)

Fig 1.1.4 Final Random System (JPEG) (3/10/2024, week 3)

Fig 1.1.5 Final Grid System (JPEG) (3/10/2024, week 3)

Fig 1.1.6 Final Transitional System (JPEG) (3/10/2024, week 3)

Fig 1.1.7 Final Modular System (JPEG) (3/10/2024, week 3)

Fig 1.1.8 Final Bilateral System (JPEG) (3/10/2024, week 3)

Fig 1.1.9  Final Submission_Exercise 1_Typographic System (PDF) (3/10/2024, week 3)

Fig 1.1.10 Final Submission_Exercise 1_Typographic System with Grid (PDF) (3/10/2024, week 3)

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Task 1: Exercise 2_Type & Play

Fig 1.2.1 Slime Mold, image by Anita (27/9/2024, week 2)

Fig 1.2.2 Letter extraction 2 (1/10/2024, week 3)

Fig 1.2.3 Extracted Letterform (2/10/2024, week 3)

Fig 1.2.4  Bodoni (Poster Italic) (4/10/2024, week 3)

Fig 1.2.5 Final letterform (10/10/2024, week 4)

Fig 1.2.6 Final Submission_Exercise 2_Type & Play (PDF) (10/10/2024, week 4)

Fig1.2.7 Final Poster_Exercise 2_Type & Play (13/10/2024, week 4)

Fig 1.2.8 Final Poster_Exercise 2_Type & Play (PDF) (13/10/2024, week 4)

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Task 2A: Key Artwork 

Fig 2.1.1 Black wordmark with white background (29/10/2024, week 6)

Fig 2.1.2White wordmark with black background (29/10/2024, week 6)

Fig 2.1.3 Color Palette (29/10/2024, week 6)

Fig 2.1.4 Wordmark in actual color (29/10/2024, week 6)

Fig 2.1.5 Wordmark with darkest background (29/10/2024, week 6)

Task 2B: Collateral

Fig 2.2.1 Wordmark animation (11/11/2024, week 8)

Fig 2.2.2 Collateral 1 (11/11/2024, week 8)

Fig 2.2.3 Collateral 2 (11/11/2024, week 8)

Fig 2.2.4 Collateral 3 (11/11/2024, week 8)

Fig 2.2.5 Collateral 4 (11/11/2024, week 8)

Fig 2.2.6 IG screen grab (11/11/2024, week 8)

Link to Instagram

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Task 3: Type Application and Exploration 

Download Here: Porcelain Display

Fig 3.1.1 Porcelain Display_Glyphs preview (16/12/2024, Week 12)

Font Presentation

Fig 3.2.1 Font Presentation_1 (16/12/2024, Week 12)

Fig 3.2.2 Font Presentation_2 (16/12/2024, Week 12)

Fig 3.2.3 Font Presentation_3 (16/12/2024, Week 12)

Fig 3.2.4 Font Presentation_4 (16/12/2024, Week 12)

Fig 3.2.5 Font Presentation_5 (16/12/2024, Week 12)

Fig 3.2.6 Font Presentation_PDF (16/12/2024, Week 12)

Font Application

Fig 3.3.1 Font Application_ Banner (16/12/2024, Week 12)

Fig 3.3.2 Font Application_ Poster (16/12/2024, Week 12)

Fig 3.3.3 Font Application_ Book (16/12/2024, Week 12)

Fig 3.3.4 Font Application_Mug  (16/12/2024, Week 12)

Fig 3.3.5 Font Application_Envelop  (16/12/2024, Week 12)

Fig 3.3.6 Font Application_PDF (16/12/2024, Week 12)

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REFLECTIONS

Experience

Advanced typography probably by far the most challenges and most informative module throughtout the semester. Every given tasks are require various creativity approaches in order to fulfill the requirement. At the same time, each task are rooted with underlying concepts and knowledges that I may not noticed at first, but come to realize during the creating process. This is a good checkpoint for myself as an artist and designer, a opportunity to task my current ability and limtis.

Observation

The most valuable observation would be the way to receive feedback from viewer and mentors. I have relized that having a clear understanding of the artwork thet we create ourselves is significant, as feedback can provide wise guidance, but it is up to the designer to make the final decisions. This balance between being open to external input and trusting our own creative senses is what shapes a stronger, more authentic artwork.

Findings

On of the biggest finding I gained throughout this module will be the variety of typography. I have discovered a lot of interesting typography concept which I don't manage to execute in the task. However, I will definately explore and experiment with these ideas in the future. Additionally, I’ve become more focused on observing typography and design in my everyday surroundings. This shift in perspective has given me a new way of viewing the world, allowing me to draw inspiration from more visual elements.